Market research is a kind of "consciousness", "attitude" and "method". It can improve the ability of medical institutions to control the operating factors, the ability to distinguish market demands and opportunities, the foresight of market trends and the ability to prevent market risks. We often say that market research, or market research and research, is divided into two categories: opinion surveys and business surveys. The poll is a survey of public opinion and willingness to help decision-makers understand the people's thoughts and emotions, grasp the pulse of society, and make the society follow the track of benign development. The business survey is to obtain first-hand business information data and specialized market research activities, to improve the quality of planning or decision-making system information collection and analysis. Market research generally use the scientific method, purposefully and systematically collect, record, sort out the relevant marketing information and data, analyze the market situation, understand the present situation and development trend of the market, to market forecast and marketing decision provides objective, the correct information.
In today's society, changeability, changing market competition is increasingly fierce, at the same time, the development of science and technology level, social concepts and ideas are changing, the main task of the hospital is more than just paying attention to the development of its own, more should grasp the demand of the patients, improve their service level. Through the market research, the hospital can understand the patient's treatment psychology, and on the basis of the market segment. By using the standard investigation techniques and methods, we can find the deep clinical psychology and get the quantitative research results. Undoubtedly, the patient's treatment psychology and habits are more and more complex, and it is becoming a difficult problem to grasp the patient's psychology, only the investigation can solve the problem. Market research can provide a basis for project decision making. It is natural to have the project feasibility study report on the new project, but at present, many enterprises' demonstration reports are only in the form of walking. Through market research, hospitals can know their opponents objectively and correctly. Hospitals should pay attention to their hospital's popularity, share and competitors' status as much as their children's height. Through market research, hospitals can predict the future in a dynamic way. Adjust your strategic plan in a timely manner and stay invincible in the fierce competition. Market research is essential for a hospital to build links, looking for professional companies in the Shanghai medical artisan, can eliminate uncertainty for the future development of the hospital, help hospitals into the next phase of development.
Market research must be looking for a professional company, otherwise there will be a conclusion deviation, led to the incorrect or inaccurate market analysis, medical artisan as specialized hospital design company, the internal division of labor is clear, we have a rich experience of the market research team, using scientific research methods, the medical market and the patients to conduct a comprehensive in-depth research, then analyze the data and concluded that these survey data on the one hand, can help the company to do project report, on the other hand is advantageous to the hospital to establish the development direction of the future.