The medical practitioner USES specialized medical project construction knowledge and methods to organize, organize, implement and control the project activities of the consulting project. The goal of project management: the quality goal, namely achieving the expected performance; Cost objective, i.e. project expenditure within the scope of cost and budget constraints; The time goal is to carry out consulting work according to the project progress plan and submit the consultation report according to the contract time; The scope objective, that is, the defined scope of work is consistent with the efficiency principle.
As "healthy China" is upgraded to national strategy, the big health industry is heating up rapidly. The health needs of more than a billion people are facing an explosion, medical city, and the concept of healthy city is gradually attracting the attention of industry and media.The health city project is not just about business; The health service industry is closely related to the people's livelihood, on the one hand, it needs to be supported by the policy. On the one hand, we should consider the matching of resources; Two key conditions should be taken into consideration, and the problems of survival and battalion development should be considered in the market perspective. The multi-factor of the development of a healthy city; Because the health city from the policy to the project itself involved in the complicated links. It is usually led by local governments, led by companies, and co-sponsored by medical regulators. The particularity of health city in the background of medical reform; The new medical reform promotes the allocation and optimization of existing medical resources, regional prevention and centralized diagnosis and treatment network. And the improvement of medical payment and medical supervision. Health city exploration is full of special factors. There are few reference cases of healthy city mature model; The form of health city involves policy supporting, financial payment, infrastructure construction, project planning, medical treatment, health service, healthy business, and supporting life. The business spans several areas, and how to integrate services with large differences in business attributes is not yet mature in China. The operation risk of medical health service innovation form concealment; The health city originated from the background of inadequate medical resources at the present stage, and develops in the gradual improvement of medical resources (the next 5-10 years). The real competition will be the more solid phase of medical and informationization (10 to 20 years); In the early stage of the imbalance between supply and demand, project construction and planning seldom take into account the branding operation of healthy city. However, the problems of health city positioning, capacity planning, financial payment, customer guidance, business chain integration, and member service management are easily ignored in the early stage.
Health city covers the functions of medicine, nursing, health and commerce. How to gain insight into various industries and choose competitive business to run through the healthy city chain?
How to rationally plan the regional functions of each business section, and coordinate with each other? The human flow line should meet the requirements of professional service function, but also can take into account the maximization of regional function and business capacity.
healthcare reform, the regulatory standards of each business sector are imperfect and the competition agencies are uneven. How to learn from the experience of foreign mature industry, can avoid policy and regulatory risks, and choose competitive business strategy?
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